Goni comes from the word Karung Goni which is also known as Gunny Sack in English. Over the past, Karung Goni was used by famers to transport the coffee beans and other agricultural products and thereby it has played a significant role in Indonesia’s coffee distribution. As Goni sacks are made from natural fiber, it has a high breathability that allows air to pass through them and helps the coffee beans to stay fresh. Using the vital role of Karung Goni as our metaphor, we strive to embrace the principles of fresh and authentic local flare that is distinctive and socially impactful. Now we are aiming to be the nations best coffee that serve people with a finely crafted coffee from Indonesia’s finest roasters.