Pepper Lunch is an affordable DIY (Do-It Yourself) fast food steak house with upwards of 200 outlets in Japan, where it originates, and other Asian countries. True to its name, Pepper Lunch boasts a fresh, upbeat and dynamic culinary experience for everyone, through the novel concept of presenting a sizzling steak on a special iron hot plate. Using only premium meat and special ingredients, Pepper Lunch invites its customers to enjoy the fun of cooking their own meal just the way they want it.